[prettypurplekao]

THEN, after all that, comes photoshop. Ideally you should still look like yourself (but better), but this isn't always the case... sometimes people go in as themselves and come out looking like a totally different person in a magazine. I personally wouldn't do this, but there are many that do.

^ This. I don't know this from personal experience as I've never done a photo shoot, but rather from something I saw on the VS website. I was searching for new bras, and saw one I liked. The picture shown on the search page clearly showed tons of cleavage as typical. When I went to the product, a different color was listed on the page. When I clicked on the color that was pictured on the search page, the photo shown had not been photo shopped (at least not entirely). It looked entirely different! The contrast had not been adjusted it seemed as the model had little to no cleavage (from the shadows of contrast) and the model's skin was also a lot paler than was pictured on the search page. Same exact person, pose, color, but totally different look and much smaller bosom. Also if you look at the clothing, many of the loose fitting shirts (ones without shelf bras) you will notice that the models have very little poking out. This is probably because most of the cleavage in the bra photos are physically manipulated (via padding or gel inserts, etc) and then make up artists create shadows and then to photo shop to correct the color and add more defined shadows and probably enhance the quality of the photo to make all the fakeness look real. Even my cleavage almost doubles when I dim the lights. If I flex my stomach in dim lighting, I can even see my abs! The frustrating part is that these people work so hard to conceal what women truly are and what we naturally look like. As if it is something to be ashamed of. That's why modeling is not for me.