Beauty Information return to main menu | go to beauty homepage | beauty index & site map

Eye Spy - In Search of a Greater Lash


Shopping for mascara can be an "eye opening" experience. Who knew there were so many formulas to choose from? Thickening, lengthening, volumizing, maximizing and separating, only to name a few; it's no wonder a tube of "Maybelline Great Lash" is being sold somewhere in the world every 1.5 seconds. It's bright pink and green tube stands out from all the rest, saving us from the myriad of eye lash options, without batting an eye many of us grab the familiar and alas another sale for Great Lash the best selling mascara for 33 years. I do own a tube I admit but because I read it was a "must have", plus it adds a little color to my make up bag.

In search of a greater lash I secretly spied into the makeup bags of my most well painted friends, casually slipped in "so what mascara do you use" to unsuspecting co-workers, and polled long lashed strangers to uncover their mascara of choice. To my surprise, friends and strangers alike were wide eyed and bushy tailed to share the secrets of their lash life. So if you're interested in peaking into what's keeping these women's eyes wide open? read 'em and wink:

For Lengthening, Volumizing and Separating -
Lancome Definicils $21.00Splurge
Iman Perfect Mascara$13.00Midway
Max Factor Maximizing$5.99 Value
Maybelline Great Lash$4.99 Value

For Volumizing and Thickening -
Estee Lauder MagnaScopic$21.00 Splurge
Fashion Fair Volumizing$12.00 Midway
L'Oreal Volumizer 4x$4.24Value
Avon Astonishing Lengths$2.99*Steal
* sale price www.myavon.com

For Lengthening and Separating -
Lancome Definicils$21.00 Splurge
L'Oreal Lash Out$5.99Value
Max Factor Stretch & Separate$4.99Value
Avon Astonishing Lengths$2.99*Steal
* sale price www.myavon.com

Dramatic Lashes - One Coat
Christian Dior Show$23.00Splurge
Benefit Bad Gal$18.00Midway
L'Oreal 3 D Architect$6.99Value

Sensitive eyes & Lens Wearers
Clinique Long & Pretty Mascara$13.50Midway

Hard to reach & bottom lashes$4.99Value
Maybelline Lash Discovery

Best Mascara to sleep in (wink)
Kanebo Mascara$23.00 Splurge
Most waterproof mascaras

Here are a few lash seccrets to help you get your lash-on right:
Clean your mascara wand at least once a month to get rid of clumps and prevent build up of bacteria on bristles. Coat the wand with a little Vaseline and gently wipe mascara from the bristles but don't damage the wand. Vaseline works best. Water won't remove all the mascara residue and soap can irritate your eyes. Shelf life of mascara is 3 - 4 months.

Always have a dampened Q-tip handy when applying your mascara to clean up any smudges before they dry!

Fashion Fair Cosmetic Manager Dewayne Moore recommends using a lash conditioner to improve brittle, dry lashes, extend the life of the lash and to help mascara adhere better and longer. Look after your eyelashes just like your do your hair and skin

If necessary curl lashes using mascara curler before applying mascara.
For best results "draw the mascara wand out of the tube and gently scrape off any clumps on the side or wipe with a tissue before applying, says makeup artist Brandi Williams.
Oprah's make up man Reggie Wells, says "start at the lash roots and gently sweep mascara to the ends"
Allow lashes to dry between coats. Use lash comb or spiral brush to remove any clumps.
Reggie Wells believes applying mascara to bottom lashes is not necessary and only draws attention to dark circles and wrinkles below the eye area. Try brown on bottom lashes for subtle definition.
Remove before bedtime with a gentle eye make up remover like Lancome Bi-facil Eye Makeup Remover or Andrea Q eye make up remover pads.
Mascara merge?did you know Fashion Fair is black owned by Johnson Publishing Co. (Jet, Ebony) but L'Oreal owns Lancome, and Maybelline. Proctor & Gamble owns Cover Girl & Max Factor. "Don't Sleep"

Okay beloveds, I hope you found this F.Y. Eye enlightening and helpful in choosing the best mascara to maximize your lashes and bring focus to your eyes?the windows of your soul.

Bold indicates highly rated!

Cathy Gatson is a freelance writer and owner/operator of Yada Beauty Lounge, a hair and body salon in Northern California.


MORE RESOURCES:
Detox Beauty Products You Need Now  E! NEWS

From supplements to beauty tools, here are our favorites.


Beauty at the micro-scale  Cosmos

Moth under the microscope reveals its true colours.


The beauty industry now wants to cure your anxiety with CBD and aromatherapy  Quartz

Beauty brands are getting into the stress business. Instead of just making you look pretty and smell nice, perfumes, makeup, face oils, and cleansers are now ...


Best New Beauty Products of 2019  PEOPLE.com

The newest beauty launches you'll want to buy ASAP.


Khloe Kardashian breaks beauty rules | Entertainment | dailylocal.com  Daily Local News

Khloe Kardashian has been sleeping with her make-up on and doesn't have time to do more than the basics now she has a child.


These popular K-beauty watermelon masks and moisturizers keep selling out — we tried the new skin care brand's best sellers to figure out why  INSIDER

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.


How Bloomingdale's Is Reinventing The Beauty Shopping Experience  Forbes

Bloomingdale's reimagined beauty department may be the biggest, boldest idea of what a department store can bring to its customers and the beauty brands ...


In search of the fountain of youth, beauty companies turn to tech  Digital Trends

In 2016, to find beauty tech at the Consumer Electronics Show, I had to trek off to an out-of-the-way ballroom, sequestered from the gadgets focused on health, ...


Cash Me At The Bank: Bhad Bhabie Lands A $900K Beauty Deal  Refinery29

If there one's thing we've learned from Kylie Jenner and her multimillion-dollar makeup brand, it's that there's money to be made when you pivot your television ...



Expert Opinion: The Future of AI in Beauty  WWD

Technology expert Richard Boyd discusses the future of AI and beauty.


30+ Best Beauty and Makeup Products of 2019, According to Editors  TownandCountrymag.com

Welcome to Town & Country's first-ever Luxury Beauty Awards, a celebration of the most decadent skin care products, elegant makeup, and stand-out beauty ...


Makeup and beauty brands are retail's surprising success story  New York Post

From a retail perspective, beauty opportunities never looked better. As consumers crave makeup and skincare products, cosmetic companies are finding nooks ...


Throwback beauty: How to get classic Farrah Fawcett curls at home  AOL

There's curls...and then there's Farrah Fawcett curls.


LeeAnne Locken's Top Beauty Tips from Real Housewives of Dallas | Lookbook  Bravo

For us, one of the many highlights of watching The Real Housewives of Dallas is seeing LeeAnne Locken's next-level beauty looks. Remember when she ...


Bling and beauty: Dakar's fashion comes of age – photo essay  The Guardian

Photojournalist Finbarr O'Reilly has been covering Dakar fashion week for over a decade. He charts the city's burgeoning style scene.


Meghan Markle’s Royal Quick Change Is a Lesson in Date Night Beauty  Vogue

Meghan Markle perfects the art of the royal quick change in London.


These Are the Best Hair, Makeup and Skincare Products of 2019  Us Weekly

Check out the Us Weekly 'Stylish' team's picks for the best hair, makeup and skincare launches of the year — shop.


Beauty Generation Meets Dubai Hopefuls in Hong Kong  BloodHorse.com

Beauty Generation, the world's top-rated turf miler, faces only five rivals in the Stewards' Cup (G1) at Sha Tin Racecourse Jan. 20. Some will be using the race as ...


Vogue Beauty Director's Best New Beauty Products - 17/01/2019  Vogue.co.uk

Moisturise from head to toe, and be inspired by some new make-up launches that have landed on the desk of beauty & lifestyle director, Jessica Diner.


Bhad Bhabie Lands $900,000 Endorsement Deal with Copy Cat Beauty  PEOPLE.com

Bhad Bhabie may only be 15 years old, but the rapper is already expanding her business empire. The star (née Danielle Bregoli) — who is known for her viral ...


GC3 invites green beauty tech startups to apply for upcoming showcase  CosmeticsDesign.com USA

The Green Chemistry & Commerce Council is accepting applications for chemistry technology solutions and new ingredients that meet the needs of major ...


7 Editor-Approved Matte Lipsticks That Will Never Forsake You  Refinery29

The non-drying matte lipsticks our editors swear by.


Beauty and the beast of trade agreement - The Jakarta Post  Jakarta Post

The beauty of a trade agreement lies in its hypothetical win-win and mutual benefits for the countries involved. The beauty could turn into the beast should a ...


Glossier CEO Emily Weiss on startup advice, new beauty products  Recode

On the latest episode of Recode Decode, Glossier founder and CEO Emily Weiss joined Recode's Kara Swisher onstage at the 92nd Street Y in New York City ...


New beauty salon opens in historic building in Sheboygan Falls  BizTimes.com (Milwaukee)

A new beauty salon recently opened in a 124-year-old structure in Sheboygan Falls.


Cannabis in UK beauty: a major new trend for Europe?  CosmeticsDesign-Europe.com

A new cross-industry event, 'Future Cannabis Strategies Europe' looks to explore the rising trend that may have huge potential for the beauty industry.


Beauty Product Launches 2019: Every Release We're Excited For  ELLE Australia

With 2019 well underway, some innovative products have already hit shelves, and a host of others are incoming. Here, we look at the most exciting beauty ...


Man Behind The Murals: Disney artist finds beauty among the ashes in Paradise  KRCRTV.COM

Shane Grammer, an artist from Chico, is painting murals in Paradise since the Camp Fire devastated the community in November, a project he says finds beauty ...


Indie Beauty Expo's 'Best in Show' 2018 winners include Hum Nutrition, Apoem and more  GMA

This year, "Good Morning America" is bringing you the exclusive Indie Beauty Expo's "Best in Show" 2018 winners. Indie Beauty Expo was founded by celebrity ...


"Unicorn Armpit Hair" Is the Best Beauty Trend of 2019 So Far  MarieClaire.com

The first month of the new year has been dubbed "Januhairy," an ongoing celebration on social media encouraging women to grow out and show off their body ...


Unsafe Food, Masculinity, and the Nature of Beauty  JSTOR Daily

Well-researched stories from The Verge, Tufts Magazine, and other great publications that bridge the gap between news and scholarship.


Asian beauty gets it own dedicated conference with Blushcon  Glossy

As Korean beauty and Japanese beauty continue gain in popularity, a dedicated Asian beauty conference has come to market. Blushcon, which debuted last ...


My day in beauty with Anna Geary: "Since my teenage years, I have had problematic skin"  image.ie

Anna Geary is one of the most successful camogie players of all time, has been a finalist in Dancing with the Stars, was a coach on Ireland's fittest family and ...


The beauty trends you need to try in 2019  The Loop

Beauty expert Nathalie Smith breaks down the exciting makeup, skincare and hair trends and products we need to try this year.


Watch Radio Personality and Wellness Warrior Tracy G. Share The Beauty Of Being A Work In Progress  Essence

This is We See You Sis, an emotionally penetrating video series aimed at celebrating Black women who make an impact online, while digging deeper into their ...


The beauty of gumbo  Arkansas Democrat-Gazette

Talk about fake news. The New York Times was in trouble from the beginning, with a headline like this:


Interview: St. Louis native Karyn Kusama finds beauty in the darkness of life with 'Destroyer'  KSDK.com

Karyn Kusama is Brooklyn-born and St. Louis-raised. Her film "Destroyer" opens this weekend at Landmark's Plaza Frontenac and Tivoli theaters.


Bloomingdale’s updates the in-store beauty experience with technology, cross-selling experiences and events  Glossy

The relevance of department store flagships continues to be questioned, with Lord & Taylor's recent closing of its Fifth Avenue store, and Henri Bendel shuttering ...


Photos: Maine high school Nordic skiers show the sport's beauty  Press Herald

Jack Riddle, of Yarmouth, climbs a small hill during the high school nordic ski races at Riverside Golf Course onn Wednesday. The Portland combined Nordic ...


JIM HIGHTOWER: Progressive populism: A different kind of political beauty  Stillwater News Press

What lessons can we progressives take from our ballot box wins last year (and for that matter, from our losses)? What can we do to build on these victories and.


The Latest Advancements In The Beauty Industry  Vogue.co.uk

Vogue beauty director Jessica Diner looks at the technical advances in the beauty industry.


Setria Glutathione - Creating beauty from within - infographic  Natural Products INSIDER

Learn about the skin health benefits of glutathione in this infographic.


Madonna's Dermatologist, Dr. Paul Jarrod Frank, Spills Everything About Beauty Rollers  Forbes

Beauty rollers have really been on a roll. But the gizmos do more than just get you likes on Instagram. Though they may feel like a *fresh* trend, they've actually ...


The Art of prosperity: How to create effective Chinese New Year beauty collections  CosmeticsDesign-Asia.com

Special edition beauty collections are an integral part of festive periods, but creating a successful one is not as easy as it looks. We speak to Matthieu ...


NFL Conference Picks: Saints, Rams, Patriots, Chiefs -- age before beauty?  NOLA.com

Before I made up my mind on who to pick this weekend, I decided to do something I rarely do, and that's listen to the talking heads on television, because we all ...


The Fenty Effect Comes to Skincare | The Business of Beauty  The Business of Fashion

NEW YORK, United States — When Dr. Barbara Sturm, the celebrity skincare guru, launched her first product line for darker skin tones in 2016, she said retailers ...


For Ayanna Pressley, the beauty of unexpected wins led to Congress and a historic office  The Washington Post

From the outside, Room 1108 in the Longworth House Office Building is unremarkable. Inside, it's even less so. But to Ayanna Pressley — who is the first black ...


This Is the Year I'm Finally Going to Take Care of My Skin Like an Adult  POPSUGAR

Working here at POPSUGAR, I'm constantly exposed to the latest and greatest in beauty products, with experts all around me. So, it's even more embarrassing ...


We Used a Food Strainer to Clean Our Makeup Brushes, but Did It Work?  POPSUGAR

I tried cleaning my makeup brushes with my $5 food strainer, and the results were unexpected. Houston-based makeup artist @stellarmakeupartistry posted the.


Banning skin bleaching products won't work as long as fair skin is linked with beauty and success  CNN

Ola Brown is a medical doctor and the founder of Flying Doctors Nigeria, a leading air ambulance *service* in West Africa. A passionate healthcare advocate, ...


Disney Just Launched A 'Beauty & The Beast' Dishware Line & You'll Want Every Piece  Bustle

Only Disney can make an anthropomorphized teapot a beloved film character. One of the most memorable scenes from Beauty and the Beast involves a musical ...


Unilever Ups Beauty Incubation  WWD

Unilever is releasing a wave of brands developed in-house, including Skinsei, The Good Stuff and Love Home and Planet.


The beauty of slowing down  The Daily Advertiser

A fast-paced life is common for so many of us. There's so much rushing around, responding on the fly and constant motion that tires us out, but we keep going.


9 Tips For Launching A Successful Beauty Startup  Forbes

Shelly Sullivan went from running a successful modeling agency to launching a rapidly-growing global makeup brand, ModelCo. Here, she shares bumps on the ...


Embellished Mullets Are New K-Pop Beauty Trend, See ATEEZ's Hoongjoong  Allure Magazine

ATEEZ's Hoongjoong joins EXO's Chen and NCT's Taeyong in experimenting with a new beauty trend among K-pop star: embellished mullets. Many are adding ...


At Anguilla’s Belmond Cap Juluca, A Timeless Kind of Beauty  Caribbean Journal

Maundays Bay's sand curves along Anguilla's blue, bright white villas dotting the shoreline and Moorish domes rising to the sky at Belmond Cap Juluca.


The future of beauty is on display at CES  CNN

Beauty companies want to bring high-tech solutions to your face.


Alexandria Ocasio-Cortez's No. 1 beauty tip? An $8 drugstore manicure  AOL

It doesn't take thousands of dollars to look the part of a congresswoman. Alexandria Ocasio-Cortez, who is starting her first term as the youngest woman elected ...


4 Beauty Treatments You Should Do During Winter  Elle UK Magazine

The essential Winter beauty treatments to start doing now, before Summer hits.


T.I.’s Daughter Deyjah Harris Shows Off Flawless Skin In Makeup-Free Photos And Reveals Beauty Secr...  Celebrity Insider

At, 17, Deyjah Harris is an Internet sensation with her flawless figure and amazing skin. The daughter of T.I. and diva Tiny Harris, (she calls.


6 CES Tech Trends for Fashion and Beauty  WWD

CES is becoming a must-attend for fashion, beauty and retail. Here's what they need to know about this year's tech supershow.


High fashion? Neiman Marcus adds cannabis beauty products to its luxury lineup  Dallas News

Beauty counters at luxury retailer Neiman Marcus are giving new meaning to the term high-end.The Dallas-based department store has started to sell...


The Best Australian Beauty Brands You Need to Know  Glamour

Natural, botanicals-based beauty products from Australia are making waves in the U.S. A-Beauty is effortless and uplifting and all about nature.


Best Beauty Looks of the Critics' Choice Awards 2019 Red Carpet  Allure Magazine

With a name like the Critics' Choice Awards, it's hard to not get a bit of a negative vibe going into the night. But the critics are on their best behavior, handing out ...


How Beauty Is Making Scientists Rethink Evolution  The New York Times

The extravagant splendor of the animal kingdom can't be explained by natural selection alone — so how did it come to be?


Luxury beauty and grooming news for design lovers in 2018  Wallpaper*

Here's your hotlist of the very best beauty and grooming news for design-lovers so far this year. Think sustainable product launches, make-up tips and trends.


Beauty tips: dusty eyes for winter  The Guardian

Get the sultry feline look with artfully smudged eye makeup, says Eva Wiseman.


9 Beauty Gifts For Your Valentine Under $20 That Are Better Than Dinner and a Movie  POPSUGAR

Boxes of artisan chocolates, mountains of roses, dinner reservations at your city's finest restaurant — scrap those Valentine's Day gift ideas. Making the holiday ...


See the Best Beauty Looks From the 2019 Critics' Choice Awards  E! NEWS

America Ferrera, Issa Rae and Rami Malek also impress us with their red carpet preparations.


Beauty on a budget to survive #JanuWorry  IOL

Hopefully, your body survived the overeating and drinking that usually comes with all the silliness of the festive season, but your bank account might not have.


You Won't Recognize Your Favorite Beauty Influencers in Their 10-Year Challenges  POPSUGAR

At the beginning of a new year, it's normal for people to reflect on their lives and think about how far they've come. In 2019, many people have been.


Five must-have beauty tools  9Honey

Whether you're a beauty amateur or a makeup maven, every woman can agree that having the best tools on hand is a sure-fire way to ensure you're creating ...


Yep, This Is Actually How Often You Should Be Washing Your Hair  POPSUGAR

Most men do it every day. Selena Gomez does it twice a week. Kim Kardashian goes five full days without it. How often you wash your hair, it seems, boils down.


Proposed Bill Seeks State Licensing for Beauty Technicians  NBC Connecticut

A bi-partisan push for regulation of the beauty industry in Connecticut proposes licensing requirements for people who work on nails, eyelashes and skin.


Why Fast Fashion Has Been Slow to Tap the Beauty Boom  The Business of Fashion

NEW YORK, United States — Zara checked all the right boxes for the premiere of its new beauty line last month: 20 shades of lip colour in sleek packaging, ...


Beauty of Binney: Group aims restore aesthetics of Old Greenwich treasure  Greenwich Time

GREENWICH — Binney Park is one of the first things people see when driving into Old Greenwich. With a history that dates back to the 1920s, village residents ...


Lisa Armstrong raves about her new beauty venture with Avon  Metro.co.uk

Lisa Armstrong is making money moves in 2019, three months after her divorce from Ant McPartlin. The make-up artist announced her collaboration with Avon ...


‘Cold War’ tells a mesmerizing love story through music, chilly beauty and empty spaces  Seattle Times

Pawel Pawlikowski's “Cold War,” which takes place over a span of 15 years, seduces its viewers. Rating: 3.5 stars out of 4.


Kristen Stewart's New Manicure Ups The Ante on Rocker Chic Beauty  Vogue

Kristen Stewart stepped out yesterday in Los Angeles with a unique twist on the rocker-chic look.


Shay Mitchell Used To Hate This One Makeup Product  Refinery29

If Shay Mitchell were to ever quit her day job, she'd find a very welcome home in the beauty industry. As if her standout looks at parties and red carpet events ...


Beauty brands are launching mood-boosting products  Glossy

When shopping for a beauty product like a fragrance or face oil, consumers now have the option of buying versions boasting mood-elevating and ...


Crystal-Infused Beauty Products Exist And They're As Delightful As They Sound  10 daily

You'd have to be living under a rock -- pun intended -- not to have heard the buzz about crystals over the past few years. But have you ever heard of ...


This Simple (And Cheap) Hack Will Give Your Beauty Routine An Instant Eco-Upgrade  mindbodygreen.com

It's unrealistic to ask people to overhaul their entire beauty regimen in one go. However, even if the average person can't afford to switch over to green products ...


Police: Man stole $93 in beauty products  Fairfield Citizen

FAIRFIELD — Carlos Vazquez, 50, was charged last week for allegedly stealing an estimated $93 in beauty products from a local Stop and Shop. Around noon ...


Finding beauty in Elkhorn winter  Virden Empire Advance

Gary Bajus is a self-taught photographer who started taking pictures as a hobby just a few years ago but has already amassed a large catalog of wildlife images.


11 Valentine's Day Beauty Gifts That Are So Pretty, You Might as Well Keep Them  POPSUGAR

Valentine's Day is a celebration of the person that you care about, and if that person loves beauty products, boy, have we got the list for you. Between.


Review: Disney characters come to life in Theatre Tulsa's 'Beauty and the Beast'  Tulsa World

The “tale as old as time” is recounted in a thoroughly impressive way in Theatre Tulsa's production of Disney's “Beauty and the Beast.”


Capturing the Beauty of Fall in Slovenia with Photographer Karen Hutton  PetaPixel

SmugMug Films made this 7-minute short film that follows California-based landscape photographer Karen Hutton as she captures the beauty of autumn in the ...


The New Rules of Beauty PR | The Business of Beauty, BoF Professional  The Business of Fashion

NEW YORK, United States — A new age requires new rules. It also benefits from old insights. Leading beauty publicists — from the veterans to the new guard ...


This beauty company lets fans submit ideas for products and vote on them — then it brings the best ones to life  INSIDER

The Insider Picks team writes about stuff we think you'll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase.


How Melody McCloskey Created A Beauty App That All Women Need  Forbes

This is how Melody McCloskey built Styleseat to help women find beauty services they need with just a few clicks on an app.


what is vegan beauty anyway?  i-D

The Beauty Algorithm finds the answer to this very important question.


'Ripper beauty' quarter sees Atlassian crack $1bn annual revenue  iTnews

Australia's DevOps darling Atlassian has posted its best quarter yet, cracking the billion dollar-a-year-revenue barrier. The company on Friday posted its Q2 ...


How Magnetic Lashes Became the Biggest Thing in Beauty  The Wall Street Journal

These newfangled false eyelashes—a real challenge to apply—were the top trending beauty search on Google in 2018. We quickly discovered why.


Beauty Scripts app allows pros to suggest products, earn money  Jackson Hole News&Guide

When Greta Eagan's clients asked for product recommendations or inquired about the brands she used in their appointment, the Jackson makeup artist always ...


What Does Broccoli Seed Oil Do? The Beauty Industry's Latest Wonder Ingredient Offers HUGE Skin Benefits  Bustle

When I first heard about the use of broccoli seed oil in beauty products, I'll admit that I did a double take. The extract, which comes from the same vegetable you ...


Laura Harrier’s Awards Season Beauty Secrets  The New York Times

The rising star Laura Harrier, 28, is in high demand. You'll find her in one of the buzziest films of this awards season, Spike Lee's “BlacKkKlansman,” which vied ...


Behind the Cover: Beauty and the Beasts  The New York Times

For this issue, a look at the extravagant splendor of the animal kingdom that is making scientists rethink evolution.


18 Beauty Looks You Can't Miss from the 2019 Golden Globes  ELLE.com

Tonight, film and television's biggest stars gathered together to kick off 2019 awards season with the Golden Globes. They did not disappoint in the beauty ...


return to main menu | go to beauty homepage | beauty index & site map
© 2006